Digital Marketing has now become the main marketing channel of the company’s with the majority of investment done on SEO. Before getting started into this process of how to get involved in SEO, you need to get yourself a clear idea of what Search Engine Optimization (SEO) is all about.
Search engine optimization (SEO) is the process of getting the online visibility of your website or any web pages on Google, Yahoo, Bing or anywhere on the internet with unpaid results which are often said as “natural” or “organic” results. In general, the more the WEB PAGE or WEBSITE appears higher or ranks on top on the search results page it will receive the more visitors from the search engine’s users and these visitors can then be converted into your good customers
Now how to do SEO?
SEO is something which can bring you visitors to your site or blog. So be sure your website should be responsive and attractive one and the content on your site should be something which would be unique to make people stick to site or blog so that you can avoid the bounce rate of your site which hampers your ranking.
Additionally, when you write content on your site it’s also a good idea to link to a relevant article that expands and validate your points. In addition to helping your audience develop a deeper understanding of your topic.
On Page SEO:-
A sitemap for your Website:- hierarchical list of pages (with links) organized by topic, an organization chart, or an XML document that provides instructions to search engine crawl bots.
Verify Google Webmaster Tools:- It allows webmasters to check indexing status and optimize visibility of their websites.
Set up Google Analytics:- provides an information on how website users interact with your site.
Create breadcrumb navigation:- links that allow a user to track their path from the page they are currently viewing to the home page of your website.
Edit your robots.txt file:- is a text file that tells web robots like Google, Yahoo, Bing, etc. which pages on your site to crawl and which pages not to crawl.
NO-INDEX pages:- To prevent a page from appearing in Google Search by including a noindex meta tag in the page’s HTML code, or by returning a ‘noindex’ header in the HTTP request and
the page should not be blocked by Robot TXT.
Now Instal an SEO plugin to your site.
Then do your Keyword Research chose the perfect keywords for your business with good search volume from Google Keyword Planner or else check the Google Search related suggestion
Now the On Page SEO
Page Titles:- page title is one of the most important ways for Google to determine your page’s topic. So use your focus keywords in it and it will help in increasing your ranking of the page.
Meta description:- Write a good Meta Description it generates click-through search engines.
Site Link:- A link in the content Where a reader can be redirected to another subpage that appears on Google
Keywords:- Add your targeted Keywords you want your page to Rank.
Slug:- Slug is the piece of the URL that describes your page.
Once done with this go with the Offpage marketing there are whole lots of ways to do Off Page Marketing.
Hi, Guys, this is my 1st Blog I am not a Good writer but tried something out to present in front of everyone thanks for Reading it and if I have written anything wrong please correct me and suggest me also if I missed out anything. Thanks once again and have a Good day.
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